133%
Pipeline growth
Annual sales pipeline at a North American manufacturer, 2018 to present. Pipeline more than doubled.
View evidence01 · Business Impact
Each number on this site links to the work behind it: the context, my responsibility, the strategy, what was built and what changed. Nothing here is live company data.
133%
Annual sales pipeline at a North American manufacturer, 2018 to present. Pipeline more than doubled.
View evidence44%
Year-over-year increase in qualified sales opportunities.
View evidence25%
Funnel efficiency gain, achieved while holding opportunity volume.
View evidence90%
Share of company revenue traced to marketing-sourced activity.
View evidence2.4×
Logistic-regression model validated on several years of lead history; captures 66% of eventual wins.
View evidenceCase studies
Building the demand engine behind 90% of a manufacturer's revenue: one qualification model, Salesforce as the system of record, a validated lead score and spend that follows conversion.
Read case studySeeing a real problem on a flag football sideline, then designing, building and shipping the product that fixed it, solo.
Read case studyEvidence Engine
Building the demand engine behind 90% of a manufacturer's revenue: one qualification model, Salesforce as the system of record, a validated lead score and spend that follows conversion.
What happened
How
Seeing a real problem on a flag football sideline, then designing, building and shipping the product that fixed it, solo.
What happened
How