Jeddore McDonald

• 133%Pipeline growthEvidence
• 44%More qualified opportunities, year over yearEvidence
• 25%Improvement in funnel efficiencyEvidence
• 90%Of company revenue traced to marketingEvidence
• 2.4×Lift from a validated lead-scoring modelEvidence
• ShippedReadyRef, a live Android and web product, designed and built soloEvidence

1. Role2018 – present

   Marketing & Technology Manager (Head of Marketing)

   North American manufacturer · Ontario

   Hired as Marketing Coordinator; the role grew into marketing strategy, revenue operations, demand generation and in-house software development for a manufacturer selling to homeowners, contractors and architects. Report directly to the President.

   • Built the demand engine behind 90% of company revenue, growing pipeline 133% and qualified opportunities 44% year over year.
   • Own the full marketing budget, including paid search, trade shows, direct mail, samples and print, allocated with ROI modeling tied to sales capacity.
   • Led the company-wide Salesforce migration; the org's working architect across Flows, CPQ, lead routing, territories and Account Engagement.
   • Replaced rule-based qualification with a logistic-regression lead score validated on historical outcomes: 66% of wins captured at 2.4× lift.
   • Built a production contractor portal (React, Firebase, Salesforce, Stripe) and a Salesforce reporting suite used in weekly leadership meetings.
   • Authored and delivered a company-wide AI enablement program.
   • Built the marketing function from zero; hired and developed a Marketing Coordinator and set its KPI framework.

   Growing pipeline 133%Salesforce architecture & reporting suiteWin prediction & inquiry scoring modelPro PortalAI enablement program

2. Venture2026 – present

   Founder & developer

   ReadyRef

   Designed, built and run a flag football officiating and league platform, live on Google Play and the web.

   • Product, UX, React + TypeScript app, Firebase back end, Android build, billing, SEO and support, solo.
   • Real-time scoreboards, league management, payments and an AI rulebook assistant.

   ReadyRef: from a $300 scoreboard problem to a league platformReadyRef

3. Venture2026 – present

   Owner

   Jeddore (software studio)

   Independent studio in Corunna, Ontario publishing Android, Wear OS and web apps.

   • ReadyRef, Epicycle, Tally-Ho (a household spend-tracking web app), Elaris and TapCaddie.
4. Role2016 – 2018

   Account Executive, FCA

   Accenture · Windsor, Ontario

   National marketing campaigns for FCA brands: Chrysler, Dodge, Jeep, Ram, FIAT and Mopar.

   • Directed national multi-channel campaign strategy across email, direct mail, video and mobile.
   • Managed the full campaign lifecycle, keeping corporate brand strategy and dealer-level execution aligned across Canada.
   • Delivered performance analysis and optimization recommendations to client leadership.
5. Role2016

   Marketing and Business Analyst

   Cipher Interactive Inc. · Sarnia, Ontario

   Launched and optimized paid social and display campaigns with structured measurement, across concurrent client accounts.

6. Role2014 – 2015

   Marketing and Social Media Coordinator

   Lambton College · Sarnia, Ontario

   Built and managed WordPress sites and social strategies for local businesses, running content programs to grow engagement.

7. Community2023 – present

   Coach

   Bluewater Flag Football

   Coach a U16 co-ed flag football team. The sideline where ReadyRef started.

   ReadyRef: from a $300 scoreboard problem to a league platform

Core Strong Working